How this site makes money

Where the money comes from

RxTrueCost runs on two planned revenue sources: display ads and affiliate partnerships with pharmacy discount card programs. That's it. No subscriptions, no paid data access, no sponsored placements inside the pricing pages.

As of now, no affiliate partner is signed. The slots you might see on card comparison pages are empty placeholders. We're building the site and the pipeline first. Partnerships come later, if and when they make sense.

What stays untouched

The pricing data on this site comes from the weekly CMS NADAC (National Average Drug Acquisition Cost) file. We pull it, clean it for display, and publish it. We don't adjust numbers to favor an advertiser. We don't hide unfavorable prices. We don't rank drugs or pharmacies by who pays us.

If a discount card partner signs on later, that relationship will live next to the data, not inside it. A partner's link might appear on a page. The NADAC number on that same page won't change because of it.

This matters because acquisition cost and retail price are two different things. NADAC reflects what pharmacies pay to get a drug. It's not what you pay at the counter, and it's not a discount card rate. We keep these separate everywhere on the site. Confusing them, or letting a partnership blur them, would defeat the purpose of publishing this data at all.

What we won't do

• We won't promise or imply specific savings from any card, program, or pharmacy. Savings depend on your plan, your pharmacy, and the drug. We don't know your situation and we're not going to pretend we do.
• We won't fabricate numbers to make a partner look better. Every price on this site traces back to the CMS file for that week.
• We won't let affiliate revenue change what data gets published or how it's sorted.
• We won't run ads that look like data. If display ads go live, they'll be marked as ads.

How affiliate links would work, if and when they exist

Pharmacy discount cards are a common way people try to lower what they pay at the pharmacy counter. If we add affiliate links to card providers, here's the plan:

1. The link would be clearly marked as a partner link, not editorial content.
2. Clicking it and signing up might earn Das Creative LLC a commission. That's the business model.
3. The card's actual rate for your drug, at your pharmacy, is between you and the card provider. We won't state a savings number on their behalf.
4. You can always ignore the link and just use the NADAC data on the page for context.

Who runs this

RxTrueCost is a project of Das Creative LLC, a small US-based data operation. We build pipelines on public data and publish what we find. This disclosure page will get updated the moment any partnership actually goes live, not after.

If something on this site looks off, or a claim seems to cross into savings territory it shouldn't, contact us. We'd rather hear about it than have it sit there.